About the video: The UK Government and UNDP hosted the Business Call to Action event on 6 May 2008, inviting Chief Executives and Board Chairs from some of the world’s largest companies to showcase concrete initiatives that support economic growth and reduce poverty in developing countries.

This video showcases Coca Cola's announcement that with its bottling partners it is investing n Africa to find ways they can expand and upgrade their Manual Distribution Centres to generate more jobs, incomes and enterprises in local economies - currently 1800 of these independently run businesses, directly employ 7,500 people and generate revenue of US$0.5 billion.

The lessons learned initially in Tanzania will be applied in Coca-Cola's distribution network across Africa.

By leveraging and replicating this improved model, by 2010 Coca-Cola in Africa aims to create between 1,300 and 2,000 new independent distribution businesses; create between 5,300 and 8,400 new jobs; and generate new revenue of between US$320 million and US$520 million.