About the video: The UK Government and UNDP hosted the Business Call to Action event on 6 May 2008, inviting Chief Executives and Board Chairs from some of the world’s largest companies to showcase concrete initiatives that support economic growth and reduce poverty in developing countries.

This video showcases Microsoft's announcement to open four new Microsoft Innovation Centres in Morocco, Rwanda, Nigeria and Uganda which will each year provide an estimated 6,000 businessmen and women with the technology and expert support they need to start up businesses or further their careers. These facilities will help people with great ideas to figure out how to turn them into products or new businesses.

At the event, Jean-Philippe Courtois, President, Microsoft International, announced an additional two centres - to be based in South Africa.